Looking to beef up your résumé and nab the skills you need to become an unstoppable marketing force? Discover 6 marketing operations skills that will prepare you for a killer career....
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Marketo + Google Sheet Hack for Online Event Management
As many of our offline events are turning virtual, my team is being slammed with webinar projects (really testing that Marketo <> Webex integration here). Additionally, all of our PMMs want a consolidated place to list all of their webinars (because, why wouldn’t you?) and to also be able to update “Register” links with...
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What Does a Marketing Operations Person ACTUALLY Do?
As my CEO, Justin Gray, puts it, “Marketing Operations is two words for a reason: Marketing = Should you? Operations = Can you?” Executed properly, marketing operations has its hands in the strategy behind the alignment of the people, processes and KPIs of the marketing organization. Success means keeping the structure strong to support...
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Marketing Operations Vs. Revenue Operations: How Are They Different?
In this article, we’ll break down everything you need to know about Marketing Operations and Revenue Operations, including how they’re different and how they work together to boost business growth....
How to structure a lean and mean centralized marketing operations team that supports a global enterprise business in 18 languages
Naomi Liu takes you through her experience building managing and supporting a global marketing operations function in an enterprise business with 6 business units and 18 languages. ...
The MO Pros February Newsletter
We’ve averaged more than 119 members added per month since October which honestly is the most amazing thing… ever....
Thank You, We’re Off and Running!
"We’re on a mission to be the premier destination for Marketing Operations Professionals to connect, learn, and grow together." This is a thank you letter to all those helping us make that mission come true.
...The Best Keyword Research Tips with HubSpot and Google Web Master Tools
Back in October of 2017 I did some research on the Google queries in the United States where our home page appeared in the search results. At that time, www.aerserv.com had appeared in 12,721 search results across 610 different keyword phrases over a period of the past 90 days. Intrigued, I went a step further… I took a few...
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NOTE: This post was originally shared on tenfold.com* The television series Mad Men portrays the bustling world of advertising in the 1960’s when it first rose to prominence as its own driving force. Over the last ten years, a similar seismic shift in marketing has taken place. For decades, many corporations had their own marketing departments,...
"What is the Role of Marketing Operations?"Continue readingSetting Default Values for Personalization Tokens in HubSpot Emails and Website Content
What I failed to do was two things:I normally send emails with a different intro, something like "Hi", "Hey", or "Hello" which doesn't look bad when the First Name field is empty.If the intro requires a default value I'll typically set the value to "friend" since this seems to be the best alternative for...
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