It’s nearly impossible to comprehend the amount of data available to businesses today. More than 2 quintillion bytes of data—that’s 18 zeroes—are created in a single day. What are marketers doing with all that information? They’re finding better ways to sell, of course. Using data-driven models of consumer behavior, marketing teams are optimizing the...
"Explaining Predictive Algorithms… to Your Grandma"Continue readingBlog
Marketing Operations Is Critical to the Success of an Organization (Here Are 3 Reasons Why)
We get it, you get it. You’re already a member of this amazing community! But the next time you need to explain it to your boss - or just need a reminder of why you’re so awesome - here are 3 reasons Marketing Operations is critical to the success of your organization....
Here’s Why You Should be Mapping Out Your Customer Journey and How to Get Started
The path to purchase is not a linear one. Customers have a million and one ways to interact with our business, both before and after they make a purchase. An interesting thread recently came up in the MO Pros #strategy channel about mapping out the customer journey of a closed-won account: Great question, Tony!...
"Here’s Why You Should be Mapping Out Your Customer Journey and How to Get Started"Continue reading
6 Must-Have Skills for Marketing Operations Professionals
Looking to beef up your résumé and nab the skills you need to become an unstoppable marketing force? Discover 6 marketing operations skills that will prepare you for a killer career....
Marketo + Google Sheet Hack for Online Event Management
As many of our offline events are turning virtual, my team is being slammed with webinar projects (really testing that Marketo <> Webex integration here). Additionally, all of our PMMs want a consolidated place to list all of their webinars (because, why wouldn’t you?) and to also be able to update “Register” links with...
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What Does a Marketing Operations Person ACTUALLY Do?
As my CEO, Justin Gray, puts it, “Marketing Operations is two words for a reason: Marketing = Should you? Operations = Can you?” Executed properly, marketing operations has its hands in the strategy behind the alignment of the people, processes and KPIs of the marketing organization. Success means keeping the structure strong to support...
"What Does a Marketing Operations Person ACTUALLY Do?"Continue reading
Marketing Operations Vs. Revenue Operations: How Are They Different?
In this article, we’ll break down everything you need to know about Marketing Operations and Revenue Operations, including how they’re different and how they work together to boost business growth....
How to structure a lean and mean centralized marketing operations team that supports a global enterprise business in 18 languages
Naomi Liu takes you through her experience building managing and supporting a global marketing operations function in an enterprise business with 6 business units and 18 languages. ...
The MO Pros February Newsletter
We’ve averaged more than 119 members added per month since October which honestly is the most amazing thing… ever....
Thank You, We’re Off and Running!
"We’re on a mission to be the premier destination for Marketing Operations Professionals to connect, learn, and grow together." This is a thank you letter to all those helping us make that mission come true.
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