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Marketo + Google Sheet Hack for Online Event Management

As many of our offline events are turning virtual, my team is being slammed with webinar projects (really testing that Marketo <> Webex integration here). Additionally, all of our PMMs want a consolidated place to list all of their webinars (because, why wouldn’t you?) and to also be able to update “Register” links with...

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What Does a Marketing Operations Person ACTUALLY Do?

As my CEO, Justin Gray, puts it, “Marketing Operations is two words for a reason: Marketing = Should you? Operations = Can you?” Executed properly, marketing operations has its hands in the strategy behind the alignment of the people, processes and KPIs of the marketing organization. Success means keeping the structure strong to support...

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The Best Keyword Research Tips with HubSpot and Google Web Master Tools

Back in October of 2017 I did some research on the Google queries in the United States where our home page appeared in the search results. At that time, www.aerserv.com had appeared in 12,721 search results across 610 different keyword phrases over a period of the past 90 days. Intrigued, I went a step further… I took a few...

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What is the Role of Marketing Operations?

NOTE: This post was originally shared on tenfold.com* The television series Mad Men portrays the bustling world of advertising in the 1960’s when it first rose to prominence as its own driving force. Over the last ten years, a similar seismic shift in marketing has taken place. For decades, many corporations had their own marketing departments,...

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Setting Default Values for Personalization Tokens in HubSpot Emails and Website Content

What I failed to do was two things:I normally send emails with a different intro, something like "Hi", "Hey", or "Hello" which doesn't look bad when the First Name field is empty.If the intro requires a default value I'll typically set the value to "friend" since this seems to be the best alternative for...

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