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Here’s Why You Should be Mapping Out Your Customer Journey and How to Get Started

The path to purchase is not a linear one. Customers have a million and one ways to interact with our business, both before and after they make a purchase. An interesting thread recently came up in the MO Pros #strategy channel about mapping out the customer journey of a closed-won account: Great question, Tony!...

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What is the Role of Marketing Operations?

NOTE: This post was originally shared on tenfold.com* The television series Mad Men portrays the bustling world of advertising in the 1960’s when it first rose to prominence as its own driving force. Over the last ten years, a similar seismic shift in marketing has taken place. For decades, many corporations had their own marketing departments,...

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