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It is imperative to understand the foundation of a platform & the terminology for various features before you start manipulating data.  The goal of this course is to grow your Marketo vocabulary and ensure you are comfortable navigating between the various sections.

Our 101 Navigating Basics Course includes:

  • A word on Marketing Operations
    • Marketo’s Core Capabilities
    • The world  of Marketing Ops
    • 4 Pillars of Marketing Operations
  • Logging in for the First Time
    • Your Instance & Your Profile
    • Marketing Nation & Adobe Product Docs
    • Support Case Management
  • Admin Panel
    • Users & Roles 
    • Comm Limits, Email Setup
    • Field Management
  • Database
    • Navigating the Database & finding records
    • 5 ways a Record can enter Marketo
    • Smart List vs Static List
    • Constraints, Operator and Logic
  • Marketing Activities
    • Folder Structure & Naming Conventions
    • Program Tokens & Inheritance
    • Overview of 4 Program Types
    • Channels & Tags
  • Design Studio
    • Forms, Global vs. local assets 
    • Email Templates vs Emails
    • Landing Page Templates vs. Landing Pages
    • Images & Files