Marketing Operations Professionals Blog

Marketo Lead Routing to Salesforce with Chili Piper
Want more control over how or when your leads are...
Segment Marketo Integration: Activities & Fields
The Segment documentation does a very good job at getting...
Segment CDP with Marketo MAP Overview
Segment is a powerful platform for gathering customer data from...
Highlights from the Gartner 2020 Marketing Technology Survey
Aaand here comes another Gartner report breakdown!! That’s right if...
Explaining Predictive Algorithms… to Your Grandma
It’s nearly impossible to comprehend the amount of data available...