Sr. Demand Generation / ABM Marketer

Overall Responsibilities:

Serve as the dedicated Sr. Demand Generation / ABM Marketer for a SaaS company supporting with demand generation, account-based marketing and integrated campaign planning.

Deliver on consulting engagements, host ABM training sessions & office hours, drive accountability into the organization & orchestrate necessary components for marketing strategies to come to fruition
Work closely with the Customer to meet project deadlines and deliver quality deliverables
Manage the delivery of client projects from end to end
Assess various systems and analyze trends, insights & desired changed behaviors
Interview stakeholders & provide summary of business priorities
Understand the big picture of a customer’s current state, ideal future state and the roadmap to get to the future state.
Presenting findings to clients and other key stakeholders

Deliverable / Responsibilities:

Build one-to-few, one-to-many and one-to-one account-based marketing plays based on account plans and the overall marketing strategy
Lead the execution of marketing to key accounts from start to finish, partnering with Sales, Product Marketing, Demand Generation Marketing, and other key stakeholders
Help execute account-personalized tactics in a suite of marketing channels, including websites, email, social media, and advertising
Evaluate and report on the impact of account-based marketing plays in achieving their stated goals
Develop resources for customers to help them with ABM, organization structure, tech-stack etc.
Partner closely with Sales Leadership, AE’s & other sales stakeholders to define objectives, KPI’s, goals and tactics.

Tagged as: #revops, ABM, demand generation, marketing operations, revenue operations

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