Marketing Technologist (HubSpot-focused)
Carlsbad, CA (or remote US)
Consider yourself a detail-oriented, results-driven individual obsessed with HubSpot?
Like being both strategic and technical and find it easy to flow between the two?
Then this job is perfect for you.
The Marketing Technologist at Digitopia is responsible for managing HubSpot for our clients and fully leveraging its capabilities to implement our proprietary RevOps framework called, The Digital Utopia Methodology.
Working in tandem with our Revenue Operations Strategists, the Marketing Automation Specialist will implement all operational initiatives and strategies on HubSpot.
The ideal candidate will be HubSpot Inbound certified, have a strong foundation in marketing automation, a basic understanding of HTML and CSS, and familiarity with Salesforce, and specifically, Salesforce integration with HubSpot.
Digitopia is a revenue operations firm based in Carlsbad, CA. We are passionate about helping B2B business leaders of small- and mid-sized companies accelerate growth and take their companies to the next level. We offer a robust benefits package with health insurance, PTO and 401k (with matching), and to top it off, we are a dog-friendly office, and a certified Benefit Corporation.
Why you WANT this job:
We don’t sell widgets, we sell our team’s collective brainpower, expertise, and time. We’re committed to investing in our team and supporting their personal and professional development. We believe in using business as a force for good and we come to work every day with the intent to create positive change in our industry and in the lives of those around us.
As a Digitopian, you will receive:
Ability to work remote
Fun perks, rewards and recognition
An atmosphere of accountability, positivity and creativity
4 weeks of paid time off that starts accruing day 1
An additional 7 paid holidays
Professional development certifications from Google, HubSpot Academy and Digital Marketer HQ
Access to conferences, workshops and other professional development resources
Medical, Dental, and Vision Benefits
401(k) with company match
Flexible Spending Account
Group Life and AD&D
We’re a B-Corp!
Work with our Revenue Operations Strategists to set up HubSpot to support our proprietary RevOps framework, The Digital Utopia Methodology.
Work in 90-day intervals to continue to build out each client’s HubSpot platform and track the effectiveness of their Marketing, Sales, and Service strategies.
HubSpot template customization: email, landing page, webpage, etc/
Marketing program support and execution, including segmentation, lead scoring, A/B testing, workflows, and sequences.
Interface with client’s sales teams to ensure leads are tracked, routed correctly, and attributed to the correct campaigns.
Set up and maintain 3rd party integrations with HubSpot
Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
Support essential marketing operations initiatives in HubSpot and the CRM such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
Collaborate with clients’ sales and marketing teams to build programs that support sales enablement.
Required Skills and Attributes
2+ years of marketing technology experience
Bachelor’s degree in marketing or related field (or similar work experience)
Basic knowledge of database management concepts and best practices
Working knowledge of closed-loop reporting
Communication skills, both written and verbal
Organized and self-motivated with a sense of urgency
Project management skills
Capable of handling multiple tasks with competing priorities under minimal supervision
Able to think critically and exercise independent judgment and discretion
Attention to detail
Bonus Skills and Attributes
HubSpot Inbound Certified
Experience with Salesforce
Experience with Marketo and/or Pardot a plus
Apply for this Job
To apply for this job please visit www.digitopia.agency.