Senior Marketing Operations & Analytics Manager
About G2 – Our People
G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs).
Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic global team and help every person reach their personal peak.
About G2 – The Company
When you join G2, you join the global team behind the largest and most trusted software marketplace. Every month, 6 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.
About the Role
The Senior Marketing Operations & Analytics Manager will partner closely with the Director of Marketing Operations, VP of Revenue Marketing, CMO, and other members of the marketing team to deliver actionable insights that help the team track progress towards goals, understand ROI, and continually improve across all marketing efforts.
You will provide data-driven insights and recommendations, and will set up reporting to track progress across key initiatives. Building these reports and insights will also position you to help shape our data architecture and drive our overall marketing strategy. Additionally, as the foremost expert on Marketing data, you will be a key contributor to our cross-functional strategy discussions and data efforts.
In this role you will:
Create, define, and maintain marketing and sales “source of truth” dashboards through Salesforce and BI tools
Build a self-serve model for basic campaign dashboards for events, demand generation, product marketing, etc
Build multi-touch campaign attribution models
Build reporting for all TOFU KPIS driving improvements to campaigns, funnel progression, and ROI models
Create monthly, weekly, quarterly, yearly MQL, pipeline, and revenue forecasts with improved accuracy as time goes on
Work cross-functionally to implement data tracking and enrichment solutions
Actively iterate on lead scoring model to improve conversions
Perform ad hoc analyses driving actionable insights
Analyze and advise on improvements for marketing automation and sales automation effectiveness
Operate as a guiding member for taking on new campaigns, experiments and tactics and prioritizing based on effectiveness
Developing the overall plan for marketing reporting, testing, analysis, and forecasting to support marketing decision-making and improve understanding of marketing performance
Implementing the tracking and reporting infrastructure globally
Identifying actionable insights and providing recommendations for marketing optimization and marketing budget allocation
Researching customer behavior and market trends
Building and managing detailed dashboards that report on traffic, conversion, velocity, marketing sourced revenue, and ROI on a department, channel, and sub-channel level
Leveraging the latest marketing and analytics tools (from Looker to lead scoring and CDP tools) to deliver insights and help drive marketing productivity
Building strong relationships across the organization, with Marketing leadership, other data teams (including our engineering Data Cloud team), and Revenue leadership
Communicating insights, storylines and recommendations clearly through a variety of mediums (verbally, via slides, dashboards, etc.)
We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.
At least 3-5 years of marketing experience
Strong knowledge base within SQL, Salesforce
The ability to effectively build and report out on data
Familiarity CDPs and data warehouses
Our Commitment to Inclusivity and Diversity
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status.
Learn more about our commitments here http://culture.g2.com/commitments
Apply for this Job
To apply for this job please visit company.g2.com.