Marketo Specialist

Insider Intelligence is looking for a smart and resourceful individual to join our Sales Operations team as the Marketo Specialist, focused on supporting the Media Solutions business. 

In this role, you will be responsible for building sponsored programs for our advertisers, including webinar landing pages, dedicated HTML mailings and various other Marketo campaigns promoting sponsored content. The ideal candidate is someone who wants to work in a cross-functional group, has Marketo experience, an email marketing background, and a desire to innovate. This individual will also own reviewing all of our current setups for the aforementioned programs and ensuring we are optimizing, as well as continuously improving them. 

 

The ideal candidate is: 

  • Results-oriented, thrives in a fast-paced environment and adapts quickly
  • An organized and detail-oriented individual with excellent time management and project management skills
  • An innovative, process-driven, problem-solver – new processes often need to be assessed, while existing ones need to be viewed from a fresh perspective to improve efficiencies.
  • Eager to continuously learn. You’re always looking for ways to optimize and can embrace our mission: get better every day

Responsibilities Include: 

  • Build and deploy sponsorship programs (landing pages, promotional emails, follow-ups, etc) and dedicated HTML mailings in Marketo; prepare webinar interface and update sponsorship section of our website via internal CMS (content management system)
  • Pull custom segmentation lists in Marketo to assist ad sales reps in the selling process
  • Monitor sponsorship programs end-to-end and work closely with others to ensure materials and resources flow through the project process in a timely manner
  • Review and optimize Marketo setups across all Media Solutions programs, ensuring they are as effective as possible, while building out new ones
  • Test, optimize, and analyze webinar and content sponsorship programs to maximize results. By thinking outside the box, you will build creative plans and materials using HTML email templates and display ad templates to drive registrations and fulfill lead guarantees
  • Communicate with Media Solutions team about inventory availability and report on key performance trends as needed
  • Identify ways Marketo can increasingly support overall business objectives, specifically to maximize revenue and improve the experience for our audience

Required Experience: 

  • 2+ years of experience working with Marketo – not only building campaigns but also optimizing, troubleshooting, etc. Marketo certification is a plus, though not required
  • Experience working with Marketo – not only building campaigns but also optimizing, troubleshooting, etc. Marketo certification is a plus, though not required
  • Basic knowledge of HTML
  • Excellent verbal and written communication skills
  • A team player with strong project management, prioritization and problem-solving skills
  • Well-versed in the digital marketing and media landscape with a passion to learn more

Responsibilities


About Insider Intelligence: eMarketer and Insider, Inc. have joined forces to become Insider Intelligence, the world’s leading research company focused on digital transformation. Insider Intelligence hires people who are passionate about providing business leaders with actionable data and insights about digital marketing, media, ecommerce, financial services, telecoms, technology, healthcare, and more. Our clients include top global brands within Fortune 1000 companies, as well as smaller firms striving to compete in a digital age. At Insider Intelligence, we pride ourselves on an inclusive work environment and continuously strive for diversity of thought, identity and experience while encouraging growth and providing support to team members throughout the organization. Insider Intelligence is committed to corporate transparency through weekly business updates and an always-open line of communication. We have an employee resource group (ERG), panels, fireside chats, training, social activities, and other activities open to all employees. Currently, Insider Intelligence is operating remotely due to the COVID-19 pandemic and will return to our beautiful office space in Times Square only when it is deemed safe to do so.
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