Digital Marketing Specialist

US Remote

As a Digital Marketing Specialist, you will 

Work collaboratively with campaign owners, content strategists and other marketing specialists within the GTM team to develop comprehensive digital strategies that support fully integrated campaign motions.  
Implement and maintain automated campaigns 
Manage the lead syncing processes and maintaining a regular cadence with BDRs & sales representatives receiving leads. 
Continually evaluate buyer persona based on analytics and research, adjusting personalization/automation strategy based on findings. 
Collaborate with the Reporting & Analytics team to provide template reports that can be automatically delivered that show campaign effectiveness against industry standards both at the campaign, product line and aggregate levels. 
Collaborate with campaign reporting team to provide regular data on utilization, campaign effectiveness, response rates and related marketing ROI metrics. 
Own and execute entire large-impact projects as assigned 
Effectively communicate concepts with authority and conviction 
Grow your skills and develop your leadership qualities 

Tagged as: digital, marketo

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