Marketing Operations Manager

San Francisco Bay Area

Liftoff + Vungle is a rapidly growing mobile marketing technology startup that is changing the way companies discover and engage with mobile app users. We are looking for an experienced Marketing Operations Manager to support best-in-class lead generation activities and drive operational excellence. In this role you will manage and improve the demand gen lifecycle including campaign setup, marketing team enablement, nurturing, routing and reporting. Our ideal candidate will have extensive experience with Hubspot and Salesforce.

Tagged as: analytics, campaign tracking, lead cycle management, process automation

Responsibilities

  • Support marketing team with the execution of various demand generation programs
  • Manage and optimize campaign flows; apply testing methodologies to improve marketing campaign performance
  • Proactively seek to and improve processes
  • Track and report on the performance of marketing campaigns, metrics and conversions
  • Support marketing database segmentation, list acquisition/importing, web form capture, lead routing and funnel management
  • Qualify and route inbound leads, ensuring timely sales follow up
  • Maintain our prospect and customer database to ensure data is clean and up-to-date
  • Partner closely with marketing team leads and sales ensuring optimal lead generation management with sales

Requirements

  • 6+ years of work experience, 3+ working in marketing operations
  • Significant experience working with Salesforce, HubSpot and marketing automation services
  • Knowledge of marketing attribution model solutions like Full Circle, Bizible, or similar
  • Strong project management skills; highly detailed and organized
  • Excellent verbal and written communication skills
  • Strong analytical background with the ability to translate data into actionable takeaways
  • Confident working in a fast-paced, results-focused environment
  • Bachelor’s degree in Business, Marketing or related field is preferred

Bonus Points

  • Experience building Tableau dashboards preferred
  • Certifications in HubSpot, Salesforce.com and Mixpanel preferred
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To apply for this job please visit liftoff.io.