Senior Marketing Operations Manager

Paris

Did you notice the world of work is changing? Malt connects the best freelancers with the most exciting companies in Europe. We pride ourselves on offering a combination of AI and human powered sourcing that is 10x more efficient than the traditional players. Plus, we offer a simple secure payments process that provides peace of mind for both parties. We are a tech company with a human approach. Everyday thousands of people come to Malt looking for choice, who to work with, when and how. Malt in numbers: – A community of 230,000 freelancers (the largest in Europe) 30,000 clients – 112 million euros raised with ISAI, Serena, IDInvest, Eurazeo Growth & Goldman Sachs – 4 offices in Paris, Lyon, Madrid & Munich – Twice recognised by LinkedIn as one of the best start-ups to work at – Over 200 Malters sharing one culture – 50% of Malt Leaders are women, we are committed to equality and diversity Join us and become part of the #NewWorkOrder. As Senior Marketing Operations Manager, reporting to the Head of Growth, your main mission will be to build and continuously improve a scalable lead generation machine. In order to do so, you will be working closely with internal teams (Sales, Data and Marketing) and external providers, and be responsible for the building, improvement and maintenance of the whole technological stack (tracking, databases, applications, processes). You will manage a small team, starting with a junior program manager and an intern. In 2021 we will focus on marketing automation, scoring, and funnel optimization for our B2B audience. In 2022, we will continue this journey and add tools to better serve our community of freelancers, to more efficiently produce and share all types of content (internally and externally), and to make the overall marketing team more productive (project management, team collaboration, etc.)

Tagged as: B2B, hubspot, lead generation, marketing automation, marketo

Responsibilities

  • Define our new lead generation strategy to support our ambitious objectives of growth.
  • Audit existing marketing automation tools and processes and recommend improvements.
  • Ensure that the technical solutions meet the needs of the wider marketing team and can increase autonomy level and better decision making for all.
  • Define and deploy lead scoring model working closely with sales operations and data team.
  • Deploy nurturing campaigns (with the support of the Program Manager) targeted at Malt’s B2B and freelancing audience
  • Work closely with Sales Operations (including Salesforce.com administrator) and data teams to deploy lead management processes and optimize lead volume and conversion rates.
  • In charge of the enablement of the marketing and communication team members on the tools and processes.- Manage and develop a small team including a junior program manager and an intern for now (with the understanding that the team will grow in 2022.)
  • As a senior member of the Growth team, work closely with your peers on common initiatives such as the new corporate website, the launch of new countries, or the development of a comprehensive growth dashboard.
  • Make “build or buy” recommendations regarding new elements of the marketing technology stack. With both “build” or “buy” options, manage the project to help new solutions fit the need, guarantee tracking consistency, ensure adoption, etc.

Requirements

  • 6+ years of experience in a Marketing Operations role, preferably in the tech sector.
  • Demonstrated success in deploying new systems and processes (not just managing an existing stack.)
  • Superior understanding of Growth and demand generation approaches and techniques.
  • Deep knowledge of at least one marketing automation tool.
  • Deep knowledge of at least one marketing automation tool.
  • Good working knowledge of SQL / Html & CSS.
  • Strong analytical skills. Strong communication skills and fluent in English.
  • Previous experience managing a small team would be a plus.

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