Marketing Operations Manager

Remote

SparkPost is seeking a Marketing Operations Manager to help us build, measure, optimize and scale our marketing programs to drive growth. In this role, you’ll be responsible for measuring and evaluating marketing performance, supporting demand generation and integrated marketing campaigns, informing strategic planning and budgeting, and enhancing overall marketing process, technology, and workflow.

Responsibilities

  • Identify, design, and document scalable processes that enable the marketing team to be more effective in their daily work and drive alignment within the department.
  • Develop measurement plans which contain benchmarks and goals for each upcoming program or campaign.
  • Monitor performance, develop insights, make recommendations and implement optimizations across MQLs, SQLs, pipeline, content, channels, and campaigns. Iterate on a continuous basis.
  • Serve as the marketing project manager for integrated campaigns from inception through execution and measurement.
  • Own, maintain and improve our marketing tech stack. Work with Business Operations to manage the health of our database and our lead management process.
  • Manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects.
  • Support marketing and sales revenue goals by maintaining our lead management process, including lead lifecycle, lead scoring, and sales alerts.
  • Work closely with Business Operations to ensure data is syncing seamlessly in Salesforce and Marketo for accurate and up-to-date attribution, lead management, and reporting.

Requirements

  • 5+ years marketing experience with at least 3+ years of admin experience in Marketo and strong experience with Salesforce
  • Strong analytical skills, able to draw insights and intelligence from marketing data
  • Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices
  • A good understanding of database structure, data hygiene, analytics, and attribution
  • Demonstrated experience owning and running the governance of a large marketing automation platform

SparkPost unifies email delivery with analytics, leveraging the world’s largest commercial email delivery data footprint. Customers rely on SparkPost’s infrastructure and insights to execute data-driven email programs that meet and exceed their business objectives. Our software sends nearly 40% of the world’s commercial email--that’s 4.4 trillion emails a year--for some of the world’s most sophisticated email senders, including Salesforce, Oracle, Adobe, Capital One, Zillow, Pinterest, and Twitter
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