Marketing Operations Specailist

Canada

Our Marketing Operations team is growing and we’re looking for a highly-organized and tech-savvy self-starter to join us at ThoughtExchange. The Marketing Operations Specialist will work closely with the Marketing team and be the subject matter expert on all things related to marketing automation, process improvement, campaign operations and analytics. This key member will ensure the marketing team is set up for success by applying best-in-class practices and optimization in our digital ecosystem. If you are a detail-oriented, data-driven marketing operations professional who thrives in a fast-paced environment, this is the place for you. Reporting to the Manager of Marketing Operations on the Revenue Operations Team, you will be a key player in our Marketing Operations center of excellence. You will work in a fast-paced environment managing multiple projects and campaigns at once, involving stakeholders across the company.

Tagged as: marketing automation, marketo

Responsibilities

  • Responsibilities: Marketing Automation: Marketo expert and administrator Execute tracking and processes for lead capture, lead assignment, lead scoring, conversion campaign attribution & data quality assurance in Marketo Monitor and resolve issues related to MarTech stack including data flow, API connectors, permissions, and bugs across systems Implement analytics, conversion and attribution tracking tags for all related systems Work closely with Business Development Team Leads on Outreach sequence creation and reporting Campaign Operations & Analytics: Collaborate with Demand Generation team on marketing automation program architecture and process to create innovative multi-channel engagement campaigns for all stages of the buyer’s journey Clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance metrics for campaigns to build and report in Marketo Work with marketing channel owners to set campaign performance metrics and build standard reports Monitor trends, interpret data and provide actionable insights and recommendations to optimize channels and campaigns Collaborate with campaign managers on list segmentation & data QA Process & Training: Assist with streamlining processes for continuous improvement on initiatives centered around lead flow and pipeline management Assist in training and enablement to marketing team members on how to best leverage our marketing tech stack Organize and maintain marketing templates, naming conventions, and folders Demonstrate thought leadership around digital marketing processes & operations and help create digital marketing documentation

Requirements

  • This is who we think you are: Hands-on knowledge of marketing principles, practices, tactics (digital, events, outbound programs) and tools (Salesforce, Marketo, Drift, ZoomInfo, and similar) Strong intermediate Excel skills and generally tech savvy Natural curiosity, strong critical thinking skills, and extremely resourceful problem solving Highly organized self-starter with the ability to work remotely in a cross-functional, team-based environment Communicate complex concepts easily, and generate solutions quickly and thoroughly Adept at managing multiple complex, fast-moving projects, and cross-functional collaboration Have a history of leaving things better than you found them – you’re an automator and optimizer by nature Highly flexible when faced with ambiguity and complexity, with the ability to both improvise and iterate – we are a startup after all!

Bonus Points

  • Preferred qualifications and experiences: 3+ years experience in Marketing Operations or Automation Marketo expert or equivalent Marketing Automation tool (Pardot, Hubspot) Experience in a SaaS software or other technology company that does B2B sales
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