Built by Marketers for Marketers: IntelligenceBank Digital Asset Management.


All right, Adam, thank you for joining us to do the no-bullshit demo. As I say, for every one of these that I kick-off, it is one of my favorite things that we do. So I appreciate you taking the time, um, and looking forward to learn a little bit more about IntelligenceBank and I am particularly passionate about this topic.

Because I believe that marketing operations professionals need to think a, about your type, your product offering. I only learned about it, like pretty late in my career, to be honest. And, and oftentimes I was trying to solve for a lot of the things that I believe you’ll probably share with us today, uh, that IntelligenceBank can do.

And so, you know, we’ve, we’ve probably engineered our own hacks to solve some of these things as a marketing house pro so appreciate you taking the time, looking forward to learning from you. Uh, maybe introduce yourself and then we’ll dive into what the product does and why it exists and all that fun stuff. I appreciate it.

And we appreciate the opportunity to, uh, tell, uh, tell the audience a little bit more about IntelligenceBank. We think we are one of the best kept secrets in that in MarTech. Although not so best kept anymore. We tend to be attracting a few clients across, across the globe. My name’s Adam to whiskey.

Senior vice president of growth here at IntelligenceBank. I’m actually based out of Southern California originally from Australia. Uh, that’s where headquarters is originally. Uh, and of course we’re actually now a global company and have been for some time. Um, our, our platform is being used by. Probably an excess now of 450 organizations around the globe from some of the biggest banks in the world, uh, to some of the smallest, uh, mom and pop shops as well.

So it’s not just for, or for enterprise organizations, but, uh, certainly IntelligenceBank can definitely solves for problems. And some of those problems are mostly around the fact that, uh, process and content, uh, are intermittently entwined. Uh, in, in the way that it works so effectively, you don’t build content without a, a campaign or a process before that, but certainly content doesn’t exist without that process being enabled as well.

So we’re looking forward to kind of talking a little bit more about those types of problems that we solve. Fantastic. Well, uh, let’s jump in. I, you know, tell us more about exactly how the product works and what it does and you know, all those fun stuff. Yeah, for sure. And I thought I’d just share a couple of slides.

It is a no-bullshit demo. So they’ve given me no bullshit here. We’re going to get dive straight into the, into the product, but I thought it might be interesting for this audience to understand a little bit more about where we come from and kind of our approach to, uh, to this problem. And once again, there’s no, no reason why you should have a solution without a problem.

And I think vice versa, certainly some of the problems that we saw. He is around this concept of marketing chaos. Uh, and the idea is, is that, uh, you know, there were some very familiar challenges around the world, uh, with, with our client base and certainly, uh, with, uh, organizations that haven’t become a client yet, but we’ve certainly we’ll work on that.

Um, organizations are producing a hell of a lot of content, um, you know, unlocking budgets, uh, um, uh, required to you have to spend on that content creation. And as a result, you do need to become more efficient as a result. You also do need to ensure that. Your brand and regulatory compliance is, uh, is easily met as well.

Um, and what actually occurs is, the in today’s day and age, there was a disjointed MarTech, um, uh, I guess a combination there, certainly the tools are generally poorly stacked together. Um, and as you can see here, and just this quick slide, you know, this is probably pretty familiar to most of the audience.

There are assets. Uh, desktop shared drives Dropboxes whatever my will be. Um, organizations are doing approvals. Yeah, they’re doing approvals via email, which is if you’re in a, in a regulatory environment that that spells danger, uh, because particularly in regulated industries, you need to be able to prove things back and emails them.

Not definitely not the best things to do, to use that. There’s often the cases, multiple agencies and freelances running through your organization. So keeping track of those individuals and how to help them manage that content as well. And of course, you’re also probably dealing with multiple, um, tools or spreadsheets for things such as project management and campaign managers as well.

And then finally, of course, brand guidelines is a key part of that. So IntelligenceBank solves these problems. I won’t go into too much detail about who we are and what we do, but you can just see for yourself there, but effectively what IntelligenceBank. Seeing itself as, and certainly what I call NCSL is as a marketing system of record, and we know that sales teams have read the likes of CRM, Salesforce, et cetera, finance teams have a general ledger.

Um, retail tends to have a AIP. We think marketing needs IntelligenceBank. And the reason is, is. Really simple, as you can say to the right there, uh, organizations need to have a place to hold their assets, which is digital asset management, but it is always linked to, as I said, at the top of this conversation, linked to brief some projects it’s linked to approvals as linked to proofing of those assets.

It’s linked to particularly in regulated industry. Ensuring you’ve got the right disclaimers in there as well. And of course all the way through to things like the sales enablement, such as credit templates and brand portals as well. So we think it’s an important part of, uh, of that conversation and, uh, and definitely some of those features as you can see here, uh, what we’re going to concentrate on today.

I love it. Yeah. I now fully understand the term IntelligenceBank. I was like, gosh, what an interesting brand name. But as you sort of positioned that and teed it up and said, Hey, you know, ERP and these systems of record, uh, thinking about it in terms of a system of record and the way you sort of, uh, pulled that slide together.

If that makes a lot of sense to me now. So I’m, I’m excited to see how that stuff fits into your business model in your. Of course. And certainly for any of the listeners here or watches here who were interested in funny on mobile, if we haven’t caught up from blood more than these salons, but it did want to kind of get into it and kind of discuss, um, you know, what the product does and why it does exist.

And I think, you know, if we would’ve been pretty clear, On on that model, uh, in, in, in that, in those brief slides, but effectively IntelligenceBank, once again, SAS, SAS platform, um, hosted by Amazon web services, AWS in global locations across the U S Canada throughout Europe and Asia Pacific as well. We, our customers in almost every, uh, every single one of those contents, in fact, every single one of those continents, but effectively our platform can be accessed.

Uh, it doesn’t have to be on-prem. And certainly when we’re talking about things such as digital asset management caught up the history of that, conversation’s generally been on prem. You know, you’re dealing with large files, you have to have a service located in one group and you have to, you’re doing that print production work, or you’re doing some very detailed work on assets.

Um, well those days are over, um, organizations, teams as, you know, move to SAS, um, more and more often these days because it is quick and certainly that the cost of doing so, uh, is certainly very, very. As well. Um, so I thought I might dive into it, uh, dive into that there and actually come talk a little bit more about, um, you know, one marketing professionals would want to use our product as well.

I think that’s probably the best. Yeah, absolutely. Yeah. I would love to see and think, oh, wow, that was loud. Um, I would love to just hear about, you know, the way that a marketing operations professional in your mind might be thinking about digital asset management. Um, again, as, as I said at the start of this, I think that marketing ops pros need to be thinking about this.

I don’t think it’s talked about enough. Um, and so, you know, we’d love to hear your thoughts on it. Yeah, of course, absolutely. Yeah. W w one of the reasons why IntelligenceBank was spread, it was because of that concept, that marketing operations, isn’t just about, um, you know, uh, running a platform that involves advertising or looking at the hits on the website.

It’s actually about the physical, the physical work that occurs when actually running a campaign and still be running content, because we do know that all of our clients, all of those. Large organizations, small and medium organizations are constantly pushing content out. There is a requirement to do more and more of that.

And once again, as I mentioned at the top of this conversation, it is often where it starts with ideation and that ideation concept is a pretty important one. So it kind of give you a kind of three key examples of where this product really does come into its own. Now, just a quick look at this. And once again, our product that we’ll start off by saying our solution is completely configured.

From the front end. Uh, and that’s a really important element to consider because most applications are particularly those that involve workflow, um, and users and permissions, et cetera. It does often require, Hey, we need, you know, implementation partners to go through a six to 12 month implementation engaged on this.

And whenever you want to change, you might need to engage a technical developer. Certainly not the case with IntelligenceBank And we built this. Knowing that, um, marketing process change does change on a regular basis. So you need to be able to do that by yourself. Obviously we’re there to help you do that.

I think in the first instance, but be able to make those changes so completely configurable from the front end. That is for sure. So I’m going to click on here just really quickly and like, What we call that projects area, but for want of a better term, it’s actually a place where you actually run your campaigns.

Now, some organizations are running campaigns or email they’re running campaigns on a spreadsheet. They might have campaign information in a form, a PDF form, for example, pretty archaic way in our, in our opinion, to do that, particularly when you’ve got solutions like ours available to do that. So kind of consider the idea at the ideation of a project.

You know, we’re coming up with a campaign brief. So really, really simply intelligent bank allows us to kind of build these what we call custom pages. Um, basically overlay our platform and give the user a really familiar UI to really understand where they can be tossed to make the wrong decision or to do the wrong thing by some what they do in their everyday job.

So if I’ve got an idea for a campaign brief, I can literally come in here, click on campaign brief and I’ll start a very. Uh, full, uh, these forms are completely configurable, uh, and they look beautiful. Right? The idea is, is it’s gotta be simple. It’s gotta be easy to use. Uh, and we can really start this process when start starting to put some information here.

So I’ve got an idea of a campaign I can literally come in here and see. Putting into the information about this particular campaign and you get an automatic campaign date. It knows who I am. I could add other owners to the, to this particular piece of the piece of book that we’re doing. And of course we can stop relating it to other things that we’re doing in the platform.

So for example, this circumstance with Sinai is this real, is this campaign brief actually related to another brief that we’re working on at war a lodge, a master brief, and in this circumstance I can say, yes, it is. And what happens is the book conditional logic throughout our platform. So I can now all of a sudden say, Hey, listen, this is actually related to the full north American Southern campaign.

And automatically it’s going to start putting in information on when those campaigns are running. Um, you know, organizations that aren’t doing, this are probably having to kind of fund multiple spreadsheets and put them together in the one campaign, et cetera. This automatically does that as well. Uh, we can stop saying, Hey, listen, from an individual’s perspective, we can actually stop collaborating on what, what occurred.

So I’m going to start selecting myself some other approvers, uh, et cetera, some other individuals as part of this, uh, as part of this campaign, the minute they get selected and this application gets approved for this campaign gets approved. We automatically start moving. Um, uh, you know, the, the, the process of building this campaign, they’re going to get email notifications directly from the platform to say, you’re part of this campaign once it’s approved.

And of course all those details are there. And of course, once again, completely configurable. This is just an example of that. You might, for example, want to work with an external agency, and then you might say, Hey, listen from that agency, we’ve also got individually. That a part of that group as well. They won’t say it to get invited to this campaign as well.

We’ve got this such as channels. We’ve got channels. So we can say, Hey, listen, let’s pick this as a one-to-one channel. We’re going to do some PR for this. We’re going to do some radio. We’re going to do some social and content, et cetera. We’re going to provide information on that. We must like which brands it’s applicable to us.

Cause we do support organization, multi brands, and of course a women’s stations that are promoting multiple products. And then further down the track, we’ve got the ability to build a talk about breaks, um, and particularly whether this is for example, an always on campaign, or if it’s not, once again, if it’s always on, we can obviously make that information.

We can start to talk about in and out, in and out of market dates and really having a great UI to kind of build against that as well. And of course, once again, if the platform needs to be reviewed, you can do that as well. Adding to that finally, is that deep connection between not just the process, but the content.

And what I’m talking about here is, is that you actually may have some content that’s really applicable to this particular, this particular campaign. If I, for example, add to this, I’m going to be able to go, you know what, let me find some assets that might be appropriate for this campaign, because we’ve got obviously digital asset management platform as part of this.

And I’m going to quickly go in here and actually go directly into here. I’m going to say, Hey, listen, I think from this. I actually want to add this particular asset, this asset and this asset as part of this campaign, and very, very quickly we can actually now say that these assets, this content is going to be part of this campaign once it gets approved, or at least considered as part of that as well.

So no longer you having to go on a drop, dive into shared drives and put links and put a link to a Dropbox, et cetera. You can actually see all the information about these, about these assets, the campaigns at the related to the credit restrictions, et cetera, uh, that might be available for this campaign to go through.

And of course, once that is completed, I click. It can go through a workflow or it doesn’t actually have to go through workflow. I can obviously request approval. We can actually set up a whole range of approvals for approval workflows as part of this completely configurable. But once I’ve click, click submit, it’s ready to go.

What we’re actually going to do is we’re also going to create a campaign hub within the day. For all of those assets, all of those working files that you’re working through again. And then once again, here, we actually can see some previous campaigns that we’ve worked on information regarding those as well.

We can actually say these campaigns in different views. So we can actually say then in a list view in a Cod view, for example, in a calendar view, I can actually say these campaigns as they’re actually coming through, and we can actually go delve a little bit further deeper into this by looking things such as, you know, the current campaigns in.

We can go further into that and look, actually look at those campaigns for the quarter, for so on and so forth. This is incredible, but mine is like, I’m like, gosh, you know, I I’m, I’m, I’m struggling to think about who is the competitor here. You’re touching on elements of project management of digital asset management of, uh, you know, I, I even see.

Like air table, right? Like today we’re using, you know, update us a little bit on this one, but it’s, you know, MO Pros marketing ops.com is using air table to manage some campaign stuff. Uh, but this right here, It’s doing a bunch of it right now. So I don’t know. It’s a, it’s a reasonable, we pulling them out is a place where you’d go for including processing content.

Because once again, they live intrinsically together. They are, they are part of the same thing. It’s really important to consider that and understand that. And I think, you know, once again, kind of detailed a little bit more detailed into this when we go into, for example, all of these projects, what I can actually see is, you know, not just we’re doing campaigns, we might be doing a marketing inbox.

Um, requests coming in, we can actually do stock photography purchase orders. We can do risk assessments on campaigns. We’ve actually got a really good. Uh, platform for banking and financial services organizations that want to do, um, that want to spit out disclaimers based on the products that you choose based on the markets that you want to sell into.

So it’s really, really a configurable as mentioned as well. I do want to quickly look at, for example, task briefs. So when you actually started to build tasks for. Um, for your teams as well within those campaigns, or you can actually start assigning those tasks very much like a Kanban board, what you would see in Europe.

It’s certainly much more usable. Of course we can actually see tasks by status. So if I’m running a running a platform here, I can say, Hey, listen, you know, this new website builds. We actually, we’re actually going to complete it. It’s done. And all of a sudden everything changes and we can actually say the associated link folders related to this, to this information.

So if there’s any artwork that we need to do, we can see that as well. So the idea is that we want to make things as easy and as simple as possible, you can see, um, you know, tough class status. You can see, um, you know, for example, I want to look at the workload of each one of our designers designer, right?

BMC, and we can color code things based on the types of work that they’re doing as well. Um, the intent is to bring people in together into one platform, particularly today’s day and age, when working from home is so much more common, um, communication by email, et cetera, et cetera is not great. The idea is having this communication here so that, you know, your manager and your manager’s manager can see where the work is at and potentially provide some ideas and how to kind of speed things up as well.

Yeah. I love it. So is there, um, actual chat communication capabilities in here, like reading on the project? Yeah, absolutely. So obviously, as part of this, you can actually start know, um, creating, um, uh, you can actually start emailing links through here as well. We can actually go through usage as well. We can actually run, um, you know, requests feedback on, on a particular process so much as say, Hey, and I’ll actually show you this a little bit more detail shortly, but I could actually make a comment here and you get a notification.

We can actually send things such as notifications out to slack, to Microsoft teams, et cetera. We’ve got. A full range of integrations. We’re going to do integration shortly, but for communication throughout the platform as well. Um, and once we’re doing that, I think, you know, some of those concepts of, of those campaigns as well model, so looking at things such as approval, um, or, or looking at things such as markup and review, and I know that this is an area that is, uh, that is, um, But for you guys and low prices, looking at, looking at elements where we’re actually talking about Jeremy for a second, talking about how we might approve things as well.

So yeah, just a real quick one. And I’m going to jump back into the digital asset management part of the platform, but we actually run on all of these, all of these platforms directly into intelligent, fairly for a second. I’m just gonna refresh this, all these platforms directly into IntelligenceBank via, um, our ability to.

Rodan, um, you know, uh, for example, this is just a video, but this video can be completed and shown in, um, you know, in, in full a full capability in terms of streaming, um, our ability to be able to then go and do a review and approval on this. So I could actually want someone to approve this particular platform, but just in case I actually might be.

Stock going through a mock-up section within the platform. So this is full proofing capability within our platform, intrinsically linked to the campaign, intrinsically linked to the digital asset management area as well. So might go to particular frankly or into taste suggests, uh, you know, this particular part needs.

Uh, I’ll just call myself out on here. Um, Please review, uh, what will actually happen is the individual who receives this. Once you get a notification, they’ll actually see the slide, the frame that they’re going to go see, and actually they’re review on this and they can actually stop reply within the thread itself completed.

Um, and then th the benefit of this is they actually got a full history. The proofing the review of that particular asset, particularly if you do want to go back and have a look at that, we can actually say that version controls of that I can upload new versions and actually compare them side by side as well, which is pretty, pretty unique and pretty cool.

Uh, so I can actually now say, you know, what has been changed, what has been occurred. Of course, we also, uh, can link directly into, um, products such as Adobe premiere pro. So when you’re actually doing the editing of this stuff, so you can actually be in primitive, Um, search IntelligenceBank, stand, pull up the asset, Mike, the child, and then save it back.

So we actually say that asset, there was one and just stays and okay. That’s awesome. So it stays in think that’s awesome. That’s absolutely. And you know, we do the same on obviously on visual assets as well. This is just a very simple, uh, image asset. And of course we also do the same on that. Uh, falls as well.

So for example, in this one here, I’ve suggested five. For example, when it’s a highlight something and wear a highlight of the here, we can actually see the proofing information occur in this section. And it automatically tell when we have to do a review of that, we’ll actually see that proof come through as well.

So once again, if I was to highlight this section, it’ll automatically then highlight the text and then send a notification out to team.

Pretty quick. So I’m certainly stuff where we’re proud of it, but it’s, it is all part of that review process doing these things offline, particularly with so many remote employees these days, it does make it hard if you’re going in and out of, um, shared drives and kind of pushing things, pushing things through by VPN.

Uh, the concept here is it should all be in one place as well. Yeah. Yeah, absolutely. This is a, this is fantastic. I don’t want to cut you off. I know you’re going to get to integrations. Um, but I, my I’m now starting to think about all right, you know, what feeds in and wire, where does it go? Uh, we heard about, you know, Adobe, premier and all those other things, which allows the marketing ops person.

You know, interface and, uh, operationalize the marketing teams programs, even with the design team. Uh, but it’s sort of thinking out beyond that, like where’s the final asset ended up getting published to, or is it just sort of stay there and it’s up to the team to decide where it goes, but those things are all kind of split right now.

Of course. Absolutely. So integration is a really important part of our platform. It’s a really important part of the way that we go about things. We understand that digital asset management, marketing records, marketing compliance, project manager, He’s not an island onto itself. Dam is not an island unto itself.

It is part of a larger MarTech stack. And you do have to connect. You do have to be mindful that this content does eventually live somewhere else. Right. Um, you do want to think about digital asset management. We’ll get back into the platform in a second. You do want to think about digital asset management as, um, as a single source of truth for that.

So we’ve got a wide range of customers around the globe that are using IntelligenceBank as that single source. That is for example, to their web properties. So as a result of that, from a connectors perspective, we’ve got deep connections into the likes of, uh, diabe experience manager, uh, site core, um, uh, Drupal, uh, et cetera, WordPress.

Uh, and as a result of that, when you’re in those platforms, you can actually then publish directly from that platform. Look it up. Move the asset through the drag and drop a place each day. You can make transformations of those images and then move those assets through, through those platforms as well. Um, some other areas where we kind of think about is what we call handshakes, right?

The idea of a handshake. If this, then that, right. The idea is, is that we’re told having one system talk to another, um, we actually used use need some retreats to do that. And as a result of that, we can actually send files for example, to other platforms. Should it be for example, slack or HubSpot or send it to Salesforce?

We do have native Salesforce integrations as well. Um, one drive, for example, if you do want to have your assets living somewhere else as well. Um, I think there’s an excessive about 4,000 platforms, which we can actually connect to, um, in an, if this, then that one. And of course we’re going to fully capable IPI as well.

So that IPI is certainly publicly facing and certainly vain that being considered one of the strongest in the industry and allows us to be able to then move files, move records, um, replicate things in other places. Should that be the case as well? So we certainly consider a digital asset management as a very, very connected, uh, part of, uh, part of your workflow as well.

I love it. Yeah. Boy for it. Yeah. The MarTech landscape is like what 8,000 plus at the time of this recording and, and, you know, you’ve got at least 4,000 of them covered, which is probably the only ones that matter. Let’s be real. That’s awesome. Exactly. I think it would be remiss of me, not just to show you some really smart areas of the platform that relate to things such as digital assets, because that’s some of the core of what.

And I did want to quickly show you that cipher a quick example. The idea is, is that we want to have a self-service mechanism, uh, for, for a range of basing. So the idea is, is that we should ensure that these platforms are available for individuals to be able to work through an asset and to kind of work on that asset.

And you still have quickly that it could have. So for example, if I was looking for an asset that mimic the Woodstock. Um, you know, within seconds, um, on a keyboard, I’m not even in the description, uh, of the, of the asset actually hidden in the metadata or hidden in the filters. I can find the word sky really, really simply.

And of course we can do things such as filters to kind of go deeper and deeper and find. Yeah, target and lock at some brands and credit restrictions and all of that. But I do want to just quickly show you this asset and kind of show you some of the things that we can do with these assets. Um, obviously have version control, so we can actually say the difference between one version or another.

Um, we want to be able to, for example, if we do want to download an asset, you know, how many times, um, do you see in an organization, someone turned up to the marketing or brand team. Um, I need this asset, but actually need this asset now in multiple versions, I need a PNG version of it. I need a bitmap version.

I need a PDF version. I need a small, medium and large. I need it for Facebook, Instagram, and LinkedIn. All of a sudden you a can, doesn’t have to go to the marketing team who are extremely busy with really important. The user can just download them themselves. Um, and also even they can actually just have this, not as native Facebook, here’s a cover photo done.

We’d expand that. It might well be that, Hey, listen, I need to, I need this for this particular asset, but I actually need to do things like crop it as well. So I can actually go through a cropping mechanism as well. So let’s just say I wanted to go here and crop the app. I can actually stop playing with the asset and start cropping it and building my own version of this particular asset really important stuff as well.

Um, and the other element here, right? It’s pretty cool. Huh? Uh, the other element is I’m like, I wish I could just hand this off to people. Correct. Right there. The other element here is I couldn’t just say, Hey, listen, I want to share these assets. Not gone are the days of sending assets via email or putting into a Dropbox.

So I can literally go like this. I’m going to share this. I’m gonna share these assets to these multiple amount of people. I’m in my I’m not sharing publicly a majority, and certainly I can expire the leak. I can say, Hey listen, you can have this for a month or two months, et cetera. And it’ll generate a share link.

All of this, you put a, put an emailing here@test.com. Just to, just to show you what that looks like, generate the link. I can just automatically email and I’ll receive a notification to say, Hey, Adam shared this with you. Um, please have a look at this. So gone are those days where I’m just constantly having to kind of think about sharing that information across.

I think we should get real meta on this episode. And I should just open up a new IntelligenceBank hub upload this NBSD and then you and I can go through a proofing exercise and then we’ll actually go back and rerecord us proofing our own. No, that’ll be too much, but this is awesome. That’s too much.

But once again, if you can’t see, I guess the other point is, if you can’t see what’s happening in your platform, you don’t really understand how, how efficient you’re being. So. Uh, you know, if you put the garbage in, you gonna get the garbage out. So the idea here is, is that you’ve got this capacity kind of now actually look at things, you know, how we sold the assigning tasks.

What’s the workload of this particular designer, what tasks to my teams have, you know, which tasks have sold. We can go even deeper and just stay, uh, you know, from a, to a Dan perspective, let’s just say all the assets are in a platform. Um, how many assets have we got? You know, um, what assets are exposed, which ones are apparently active.

We can actually also push these apps. Not only internally, but also externally to public, to, to public websites with the CDN leak and actually see how those assets are performing as well. There’s a fair amount of that fair amount of capacity in there as well. That’s incredible. I love that. And the garbage in garbage out comment is such an important one for this audience.

Right? We talk about it all the time. Garbage data in is, you know, garbage data to begin with. And you’re just not gonna get any value out of that. So I appreciate you calling that out that. Yeah, not a problem at all. I thought it’d be just finally roommates once see anybody and also talk about our brand hub capability.

So we talked about kind of three areas, digital asset management, project management, or campaign management. And then of course, brand management, we do know that organizations really do struggle with brand compliance and IntelligenceBank allows us to be able to manage those brand, those brand elements.

So we’ve constantly got this availability leaked to permissions in the platform to be able to see the logos of the organization to kind of play with. I colors and fonts and be able to have a living, breathing brand guidelines as part of your plan. Once again, completely linked back to the commissions in the platform.

So, you know, go onto the dice. Certainly we think God of the days when organizations, uh, thinking about, um, not having these, we’ll go to those when organizations just think about a single PDF with, with their brand guidelines on there, because that usually gets followed in the filing cabinet and never get seen until the next brand refresh.

Right. Um, and also go out to the individuals in your sales team, for example, Uh, running, uh, running through, um, uh, you know, uh, Google, what Google lens searching for your, for your logo, which was regranted you attended? Uh, and then putting it on the California as well. So in that circumstance, you know, for example, when you’re in, uh, things such as, you know, Microsoft, uh, this is once again another integration when you’re in things such as, um, you know, Microsoft office and you’re in, um, office 365 and you’re searching for a logo instead of having to ask someone for it.

I can literally just grab this, grab this S. And it’ll put it directly into, into this platform here as well. So you’ll actually have the library so I can actually have this leg placed in there. And there you go. That’s nice. It is directly in PowerPoint in the tools that you use every day that your sales teams use that your marketing team to use at your field teams you use, um, they’re able to keep compliant.

Yeah, I love that. I am, I’ll tell you what, it’s incredibly frustrating. If anybody from Google watches, this, the drive search is horrible, which is so ironic, right? Like Google search is like the, you know, the search engine yet. Somehow you can never find what you’re looking for inside your dry. Exactly.

Correct. So, yeah, we, we really, we really believe, I think you’re kind of go back to the, the integrations. The, the, the idea is that we want to make IntelligenceBank and violent. In the places where you need to find and push assets to particularly those that are publicly facing, um, that that’s an important element as well.

Yeah, absolutely. This has been incredible. Thank you for showing the integration and its capabilities. Um, I do want to get to some of the others. Uh, components of our no-bullshit demo questions, um, which you actually hit on in different ways throughout the entire presentation, but I want to be really explicit about it.

Um, so if you don’t mind, um, maybe just jumping into a few of these, you know, what is the average size of your customer? Right. When we jumped off, you sort of talked about a range, um, but what would you say your kind of sweet spot? Yeah, I’d probably suggest kind of that meta enterprise level. Then we’d mark me to enterprise level with generally kind of 500 to 10,000, maybe.

Um, you know, it’s really hard to say because we do have some significantly large customers. I get a huge amount of. Out of the whole platform, but we also have some organizations that are kind of a small side, but you had to kind of that mid enterprise market is definitely our sweet spot. Um, and certainly where you’re going to start to see real value generally.

It’s where you’ve gone a fair amount of work and probably kind of challenge one of the size of your marketing team. Um, you know, it’s often where, you know, where that marketing team is, you know, Know limited in terms of the numbers that they can have in there, because they’re often seen as a cost center, but they’re still, they’re still demanded to kind of deliver a whole lot of work and whole range of campaigns and manage those assets as well.

Even as those teams kind of grow, it tends to kind of, you know, the work tends to grow twice as fast as a team growing itself. So that’s, that’s probably where. Yeah, without a doubt. I’ve I know I can probably speak for a lot of us to say that that absolutely happens. I’ve been on teams myself where, you know, we added three people, but somehow it feels like there’s the work for 10 now.

So exactly. That’s where it becomes. That’s where it becomes hot. And you, you, you’ve got to, you’ve got to ensure that you’ve got a, a way to kind of manage that workload. And, uh, yeah, definitely that market is, is, is where we, we certainly should. Okay, great. And, um, time to complete an implementation. So if you’re, let’s, let’s really approach this more from like, I’m going to assume that most of the marketing operations community doesn’t have an IntelligenceBank, digital asset management type of environment.

So if you’re in a green state time to complete a mutation, not, not a migration, but an actual new. Yeah. I mean, generally a rule of thumb is somewhere between six to nine weeks. Um, and, uh, and that is caught a base based on the base, obviously our experience. Um, we, we, we want to get you to, um, you know, to the level of ROI that you want to be able to start to see that pretty quickly.

Um, there’s no point in kind of spending, you know, six plus months and trying to push this stuff through and, uh, you know, um, do 1,000,001 gang shots and, uh, and spent on just shuffling. We want to build a, and we want to build based on that. So, you know, we run, um, uh, a number of workshops with you to understand about, you know, what you’re trying to achieve out of that.

And obviously through that sales process, we’ll get that. But generally it’s a couple of workshops with them. We start to get into the build phase. Probably the most challenging part for an organization is just finding out where their assets currently live. Um, most organizations believe that they’ve got them in a number of places, and then they realize they’ve got them in number more places than they usually expect.

Um, so just gathering those assets, um, putting them into a, kind of a readable format for us, which generally is either a CSP file or something of that. Not that note we’ll obviously upload those assets in a number of ways. Um, and then it’s just going through kind of build and test phase as well. But, uh, generally six to eight weeks is about right.

We have done a quick out we’ve also Jeff generally often recommend. Uh, he used to approach us to these as well. Um, granted some of the biggest banks in the world, um, you know, have a constantly implementing cause they’re constantly changing. So, uh, yeah, but w what we do want to get them is we want to get them using the platform as quickly as possible.

And generally it’s within a few months of, uh, of, of signing a contract with us, they’re up and running. That’s fantastic. Um, and. I’m going to, I’m going to actually jump to this question first, since we’re talking about, you know, need to implement in an and timed implementation, um, should probably flip the order, the order, these, but, uh, the internal teams that would be needed to, to be fully implemented.

Um, so marketing ops sales, like marketing it, what, who falls into that?

Yeah. Typically the good thing is our team very, really involved, which is not such a bad thing in some organizations, some organizations where you do want them involved. Um, but certainly they’ll get involved when we’re talking about things such as single sign on. So we do offer a single sign on and active directory.

So you never have to remember passwords, et cetera, uh, into the federated ID. Um, the teams. Generally we reach, you know, in some of those actions, we reach everyone. Um, so, uh, often we’re going to organizations that are, um, almost every single employee. So for example, some of the top 50 banks in the world, and they have 60,000 users using our platform now, do they all use it every day?

All at once? No. Uh, do we actually say. Uh, other areas compared to some others, you know, definitely legal and compliance. Uh, definitely in sales, definitely in marketing, maybe not so much in accounting, for example, I’m not sure, certainly it is certainly it’s available to them. Uh, and then in terms of like that implementation process as well, you know, what we’re generally asking for and, and generally doing is we’re grabbing one or two people from that marketing team to kind of lead that project.

Cause they’re the ones. Yeah, definitely with a problem, um, that are trying to solve. They’re the ones who intimately know some of these processes, but you know, back to the question it is across the board, we are seeing more and more individuals in the sales teams using our platform. Uh, mostly because marketing and sales need to learn to live together and work together in a nice and efficient manner.

And this is a good way to do that. Yeah, amen. I love the, uh, the bringing of the marketing and sales teams together through technology. Um, and enablement is, is always, uh, a championing cry from MO Pros community. For sure. Uh, okay, cool. So what is the pricing model? And are there any setup costs? Sure. So the model is pretty standard for assess it’s effectively, effectively got full packages.

Um, they start with, uh, digital asset management, uh, in a lot version, I guess. Um, as I mentioned, we do have some small customers and we do actually understand that it’s, it’s really important to be able to. Have those packages, um, uh, kind of a very simple version of digest, digital asset management, um, and then effectively, we then move into four other areas.

Um, we’ve got dam pro, which is a, kind of a more souped up version of digital asset management. Uh, it certainly allows I’ve used this to kind of do more, uh, with the platform and it’s probably for larger organizations, certainly medium to large organizations. We then move into another package called brand hub, which includes obviously brand guidelines.

A whole variety of kind of interacting with the brand as well. And every single time you do move up, you get all the features from the previous, from the previous package, and then finally mocking operations, which is, um, you know, a top tier, which includes pretty much everything put certainly pretty much everything that you see here, including.

Yeah, create a template, um, project management, uh, full approvals, uh, obviously full capabilities across the dashboards and all those types of things. Um, and just from a costing perspective, you’re looking anywhere from somewhere around about $8,000 per year. Um, you know, As large as you can expect it to be in the hundreds of thousands of dollars, um, for extremely large organizations that have tens of thousands of users, of course.

Um, and there is often a, an implementation cost as well, but is often a very small part of the process puddles. Yeah. Yeah. I mean, it makes sense. We were talking earlier about, you know, just trying to get the team to wrap their head around what assets do you need. There’s, you know, uh, services take time, right.

And if you’re tapping into the IntelligenceBank, professional services, arm, or expertise, I expect that that’s probably an implementation cost. That should be. I mean, heck I would want someone to reminded me of all the things I got to think about. So, absolutely. But I think the other kind of a key difference between intelligence bank and caught up the competitors in our market is because of that.

Um, uh, can configurability capacity. W we tend to have organizations, you know, we’re always there. Um, you know, we, we do this, uh, hypercare, um, which is effectively where we, we, we run over the first three to six months of your implementation. We run very, very close engagement with you. We’re obviously always there.

And that is in fact always the case with us. Um, but what we want to do is we actually want to empower, um, you know, the admins, the kind of super users in the plan. To be able to grow with a change because you don’t want to constantly swallow up kind of consulting costs and things like that. As part of your platform, you want to be able to say, Hyatt IntelligenceBank told me how to do this.

I can make that change myself. I’m always there with an abstract chance. Should you need it? But, um, they should feel empowered to be able to do that. And you don’t need Nazi degree. You don’t need to be a rocket scientist, what you need to be engaged in the platform. And that’s an important part of the way IntelligenceBank goes about.

I love it. Uh, well, we touched on this earlier, so we already understand that we don’t need external agencies or consultants in order to be successful because you can do a lot of this stuff on the front end. So, uh, I think we’ve probably put that question to bed. And then, um, in terms of support, is there additional support outside of your sort of once you’re implemented, are there additional support options and do they cost more.

Yeah, of course. So we can provide additional support. We actually have 24 by seven technical support with broadband follow the sun approach. Um, we’re a big, we’re a big believer of six star service and the five style world, right? The concept is, is that we go above and beyond from that from a support perspective.

So. So by every single one of our clients and say, Hey, um, you know, when you’ve had a problem, um, you know, have you not the problems occur, but sometimes they do when you have a problem, how responsive and IntelligenceBank, but even just how to best support the ability, but for us to be able to kind of get back in touch with you really, really quickly, um, you know, we kind of, we often know the problem before you do.

Um, but we also in that. Sometimes you do need, um, you do need some assistance. So we can actually kind of bring in packages of support across the board. But generally support is generally included across that across a lot of packages. That’s the beauty about SAS is we kind of go all that into our costs and where so many available 24 7.

Okay. Great. And then the final question to wrap things up and bring it home is, uh, how long before your customers, uh, start to see success with the platform. So, you know, the ROI, the goal achieved the first campaign out the door, or what have you. It’s really, it’s a really good question. And, um, Kind of how long is a piece of string probably is.

And so that is, um, you know, as, as we’ve suggested, um, you know, six to eight weeks is often where we want to kind of get you off and running. We’ve had some clients up and running within four to five, um, and then we’ve actually seen kind of a benefit very, very quickly. Um, I think if you went in and surveyed the users in the platform, they’re going to say, well, how much time have you saved, um, searching for assets?

Um, how much time have you saved? Looking for the rot, um, campaign brief or the Rob campaign information, how much time was saved instead of having to constantly go backwards and forwards between individuals, um, on, on a project or campaign brief or questions around. Um, usually the, the answer is what we kind of saved save time pretty quickly.

I would say that pretty immediately. Uh, and so, you know, we’ve certainly seen some organizations that have in fact moved from other platforms, um, or the project management platforms and just because all that configurability, just because. All the things such as the fact that we’ll create a beautiful custom page like this, to be able to pass an individual very, very quick, very, very quickly to know where to go.

Uh, it makes that conversation pretty easy to be had in terms of ROI. So we’d like to suggest our Y’s almost immediate once you go live, because all of a sudden individuals using the platform and not spending time. Searching for things that they have no idea where they live or not. So spending time having to kind of follow up on people because inside the platform, it’s really there for.

Um, I love it. Well, Adam, this has been fantastic. Uh, I hope that every single marketing operations professional has enjoyed this presentation, because again, I believe we all need to start thinking about, uh, digital asset management and the way that fits into our tech stack. Um, cause we just, usually we’re just hacking things together.

dSo I really appreciate you taking the time to record a no-bullshit demo with us. Um, and thanks for answering all the questions. My pleasure. And we look forward to doing this again, sometime as we continue to build our product out to show. Oh, that’d be great. Thanks. Take care. Thank you.


Built by Marketers for Marketers, IntelligenceBank’s award-winning Digital Asset Management, BrandHub Portal & Marketing Operations software helps marketing teams work faster, stay on brand and manage marketing projects like a pro.

  • Company

  • Recorded Date

    March 2022
  • Length

    42 min


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