- Joined Nov 2020
Skills:content management Email Marketing Lead generation Marketing Automation Project Management user experience
Industry expertise: Agency/Business
Digital marketing professional currently in San Diego for the last 20 years, originally from Northern California.
I am currently the lead for all things related to marketing automation, email, and lead generation. Certified as Scrum Product Owner and Marketo Certified Expert. Connecting the dots from marketing to sales through our CRM and trying to usher in a more modern approach to what we do in marketing operations and its relation to customer data and sales. When I first started with my current company, one of my first projects was bringing in ExactTarget and start the journey to get new and different approaches into our strategic mix of digital marketing. My approach has always been pragmatic, iterative, and data informed – but really I love to build solutions to problems, even if the problem is only in the data layer.
Previous to the last three roles in digital marketing, I cut my teeth in graphic design and environmental design – but that was before the modern web tools were even a reality.
In my spare time I play golf, workout, go surfing with my kids (love the ocean), hike, fly fish, backpack, part-time LEGO builder for my kids, and am a connoisseur of a Southern California staple – tacos.
My core skills include: Content Management, Marketing Automation, Demand Generation, Email Marketing, Identity and Access Management, Reporting, Analysis, Legal Compliance, CRM, Data Hygiene, Project Management, and Digital Branding.
Bachelor of Science, Environmental Design
- University of California, Davis