BH

Bree Havel

  • Chicago, IL
  • Joined Jul 2021

Bio

BH Bree Havel Chicago, IL • Joined Jul 2021 Contact Contact × To contact this candidate email havelbrianna@gmail.com Contact using webmail: Gmail / AOL / Yahoo / Outlook Bio EDUCATION MBA Candidate at the University of Maryland Expected Graduation: 2022 Rider University, Lawrenceville, NJBachelor of Science in Business Administration, Major: Marketing PROFESSIONAL EXPERIENCE Andela, Chicago,...

Industry expertise: Marketing Operations Professional

About Candidate

EDUCATION

MBA Candidate at the University of Maryland

Expected Graduation: 2022

Rider University, Lawrenceville, NJ
Bachelor of Science in Business Administration, Major: Marketing

PROFESSIONAL EXPERIENCE

Andela, Chicago, IL

Integrated Marketing Campaign Manager, March 2021-Present

·       Develops, executes, measures, and optimizes integrated demand generation campaigns that span across multiple content types and media channels (email, webinars, SEM, social, events, syndicated content, ABM, content marketing, etc.) to drive qualified pipeline

·       Measures and monitors sales funnel activity, and makes recommendations to address coverage gaps including working closely with the inside sales team on targeted campaigns and effective follow-up

·       Creates integrated demand generation strategies in partnership with sales to increase the number of inbound SQLs matching our key target personas and companies

·       Collaborates with members of the Marketing & Sales teams to ensure the messaging is consistent and appropriate for the campaign goal

·       Provide SDRs with scripting and training on key campaign initiatives; drives program execution with SDRs & AEs

·       Sets up and monitors campaigns within Marketo and Salesforce. Makes adjustments as needed throughout the campaign

·       Track and manage performance of all programs (including overall ROI post campaign)

HIMSS, Chicago, IL

Marketing Automation Coordinator, August 2018-March 2021

·       Manages database updates and cleansing

·       Creates target audiences in Marketo/Salesforce Marketing Cloud and Lytics for lead generation programs, live and digital event promotions, and the pre-sales process.

·       Reviews and optimizes marketing materials (template design, forms, copy and graphics) to ensure quality and performance.

·       Sets up marketing programs in Marketo and Salesforce Marketing Cloud. Develops and edits copy for nurture tracks and trigger emails, adjusts HTML coding, and creates tracking URLs for landing pages for all marketing channels.

·       Ensures all marketing programs are approved and tested for mobile optimization and readability across all platforms.

·       Ensures delivery of all assigned projects in-market, including content syndication programs, ABM programs, webinar programs, landing page and form creation, e-newsletters, and email distribution deployments.

·       Sets up and generates digital marketing KPI reports for individual marketing programs in Marketo and Salesforce Marketing Cloud to provide actionable insights on effectiveness for stakeholders to review, such as customer profiling, segmentation studies, post-program measurements.

·       Creates and tests API integrations for successful data and lead transfers to our clients.

·       Manages lead generation programs through Marketo, Salesforce Marketing Cloud, and Integrate, and ensures all programs are delivered in full.

Farm Journal Media, Chicago, IL

Digital Content Specialist, June 2017- August 2018

·       Creates, manages, and deploys data within Marketo in the form of smart lists.

·       Match target audiences to social media platforms. Track campaign performance.

·       Use DFP to check available inventory, schedule, and monitor client site ads including high impact units, native ads, RON, ROS (mobile, display, and native), and programmatic campaigns. 

·       Manage digital newsletters through Live Intent. Handle client creative, set them up to deploy, and set each campaign up so ad performance is properly tracked.

·       Assist with the creation, management and execution of on-line marketing campaigns as well as with troubleshooting and problem solving on existing campaigns.

·       Prepare and analyze monthly reporting data and then recommend campaign changes and updates to clients and account teams.

·       Create, maintain, and produce regular programmatic operational and site performance reports for external and internal stakeholders.

·       Troubleshoot ad-serving and creative technical issues related to the execution of campaigns.

·       Extract and integrate data and provide insight to understand audiences and behaviors.

Education

  • U

    MBA

    • University of Maryland
    • 08/2022
  • R

    Bachelor of Science in Business Administration, Major: Marketing

    • Rider University
    • 05/2017