Joy Martinez, MBA

About Candidate

I have 16+ years of B2B marketing experience, 12+ years of marketing automation and operations & email/demand gen & campaigning experience, and 8 years of Marketo experience. I’m a 6x Marketo Certified Expert (MCE) — I am now recognized at the highest level of this certification known as the Adobe Certified Master for Marketo Engage — and Marketo Certified Solutions Architect (MCSA). I have in-house, agency consulting, and independent consulting experience in go-to-market campaigns and revenue operations. I have deep knowledge in marketing strategy and execution both, primarily focusing in Marketo marketing automation platform, although have worked in HubSpot and Pardot as well. I primarily focus with Salesforce from an integration perspective but have worked with Zoho CRM as well. Other tech stack experience: PathFactory content experience platform, BrightTALK webinar platform, Drift conversational marketing platform, and various project management tools (Asana, Trello, TaskRay, Clarizen, SmartSheet, Workfront).

Education

• W

  Master in Business Administration (M.B.A.)

  • Western Michigan University
  • June 2008-July 2010
  • Magna Cum Laude
• C

  Bachelor of Science in Business Administration (B.S. in B.A.)

  • Central Michigan University
  • August 2001-May 2002
  • Attended Michigan State University for freshman year before transferring to CMU