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Melissa McCready

  • United States

Bio

20+ year veteran in Customer Relationship Management, Marketing Automation, and Customer Success, today known as “Revenue/Growth Operations.” Focus continues to be helping organizations strategize, translate, and implement lead-to-continuing customer processes, capturing accurate data, driving and translating analytics, and building out predictive modeling to increase and accelerate revenue. Having helped numerous Fortune 500s, mid-market, and start-ups in B2B and B2C across various industries. Melissa is a thought leader, speaker, and customer advocate for all things revenue/growth operations.

Highlights:
– President, The Growth Ops Community (formerly MOCCA)
– Advisor at Sendodo
– 200+ Revenue Operations projects while leading Navigate Consulting Group
– 2018 Winner – Marketo’s “Stack Master” for best MarTech stack while at Cylance
– Speaking Engagements with Marketo, Snowflake, DellBoomi, Leadspace, LeanData
– Speakers Bureau and Mentor with Women in Revenue
– Client Sample: Logitech, Plantronics, Adobe, Glassdoor, Cylance, UserZoom, ZenPayroll, Bunchball

Automation Experience

Act-OnEloquaHubSpotMarketoPardotSF Marketing CloudOther

Company Type Expertise

B2B

Other Experience

SFDC, Outreach, SalesLoft, Engagio, LeanData, LeadSpace, Mintigo, FullCircle, DemandBase, Kapost, Steelbrick CPQ, SpringCM, Boulder Logic, Gainsight, CRM Fusion, Slack, Jira, Data.com, ZoomInfo, DataFox, DiscoverOrg, RingLead, Xactly, Einstein, DOMO, PowerBI, FullCircle, InsightSquared, DellBoomi, Snowflake, Tableau.