- Joined Feb 2021
Industry expertise: Marketing Operations Professional
I help companies with their marketing operations and technology needs; I bring over 8 years of experience doing Marketing Operations at HubSpot.
Freelancing support includes but is not limited to:
-Field and form creation, data management, lead flow, and lead assignment to Sales.
-Landing and website page setup and CRO (conversion rate optimization), A/B testing, list/database segmentation, and email automation/nurturing workflows.
-Dashboard/reporting creation for data monitoring/surfacing high quality leads to Sales, mining the existing database (technology triggers, job changes, etc.), and Sales rep email notifications.
-Evaluate, implement/integrate, and optimize the use of new Marketing software (Live Chat, Call Tracking, Predictive Lead Scoring, Inbox Management, Data Enrichment, AI automation software, etc.)